ELANCO ANIMAL HEALTH - CAVALESSE

The challenge

To raise awareness of sweet itch and launch Cavalesse and Cavalesse Topical to veterinary and equine consumer media.

The solution

Activity included an intensive media relations campaign targeting product news pages, features and stand alone article opportunities and giveaways. A survey was carried out at the British Equine Veterinary Association Congress to generate a news hook for additional coverage.

The outcome

Coverage achieved included articles in NFU Countryside, British Horse, Your Horse, Horse & Rider, Horse, Horse Health, Scottish Horse, Equine, Canine and Country Life, Veterinary Times, Veterinary Practice, VN Times, VetSurgeon.org, VetNurse.co.uk, Vetsonline.com and Vetclick.