CEVA ANIMAL HEALTH

The challenge

To raise awareness of DAP (now known as Adaptil) and Feliway, particularly in the run up to Bonfire Night.

The solution

A 'Remember, remember your pets this November' initiative was launched in conjunction with PDSA, Feline Advisory Bureau (FAB), the Association of Pet Behaviour Counsellors (APBC) and Sound Therapy 4 Pets. Activity included a new website to support the campaign – www.petfireworkfear.co.uk – new marketing material, an extensive media relations campaign and a PR toolkit for veterinary practices to distribute to their local media.

The outcome

Coverage achieved included articles in the Daily Telegraph, Daily Express, The People, Country Living, Retirement Today, All About Animals, Dog World, Our Dogs, Dogs Today, Your Dog, Dogs Monthly, Your Cat, Our Cats, Cat World, Veterinary Times, VN Times, BVNA Congress Times, Veterinary Practice, UK Vet, Practice Heart, VetSurgeon.org, VetNurse.co.uk, Pet Product Marketing, Pet Gazette, Pet Trade World, Equestrian Business Monthly and OTC. Websites featuring the campaign included Newsround and Pethealthcare.co.uk. TV coverage included GMTV. Regional coverage was achieved throughout the UK.